Mangold talked to Variety about the commercial saying:
As much as it was spectacle based it was character based. You want people to identify with these young men in this story in a way that they’re seeing themselves. They’re not seeing famous people, they’re seeing someone that looks like them in a hybrid where the game has become so actualized.” Activision and Mangold wanted the spot to emphasize “the sense of being your own hero in your own film. You're Gregory Peck in 'The Guns of Navarone.'
In addition, Mangold talks about the scale of shooting this, "To call it a spot is an understatement of galactic proportions from a production level. When you’re doing something like this you’re directing a trailer — all of the good bits in a movie.” And for this trailer, they wanted to make it as practical as possible, "One of the goals everyone had was not to rely too heavily on CG. I’ve sensed that a lot of people are getting a little exhausted on the wonders of what can happen in a visual FX house and a lot of dough. Story still matters and makes the spectacle much more fun or dramatic or witty.” Call of Duty: Ghosts arrives November 5th.
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